White papers
The eCommerce and eMarketing markets move so quickly, we all need to stay up to date to survive.
Challenging, thought provoking and at the leading edge of the eCommerce industry, the white papers below will ensure you remain at the forefront of all eCommerce developments.
Can you really afford to ignore them?
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NEW Usability - the opportunities and threats for online retailers
Online retailing is no arena for the fainthearted - the winners are the ones who commit to constant improvement and action in enhancing the usability of their sites. And for the losers, the threats to their online businesses are very real indeed...
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NEW The e-inbusiness guide to Search Engine Optimisation
Search engines continue to dominate online; being visible is essential, the challenge is how you respond to the changes in search engine algorithms and ensure your site is continuously optimised
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Top Tips Guide to the 12 Days to Christmas for Online Retailers
Our eMarketing team has been busy looking at the whole business of Christmas for our online retail clients. We have put together an indispensable checklist to make it easier for you to make this season happier and more prosperous!
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Harness the real power of online ratings & reviews
Imagine a marketing tool that has the potential to drive sales, increase customer satisfaction, enhance loyalty, improve conversion rates and work virally to pass on positive recommendations to potential customers. A tool that creates a space for your customers to communicate with each other, share views and provide insightful product and service feedback.Online ratings and reviews deliver all this and more.
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Top 100 Tips Site Performance Guide
Your website performance is critical to your businesses online success. Understanding your sites performance will without a doubt drive profit and ROI for your business. Our guide provides an insight into site performance identifying the 10 key functions of site performance and those 10 functions with each that will affect you eCommerce channel.
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Make every 'click' count this summer
80% of our clients experience higher than average traffic levels during the summer months, driven by people looking to spend their hard earned cash. Our guide provides insights and tips to help you plan your summer sales strategy and prepare your website to be more effective in converting visitors to customers.
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Harness the power of social media
The emergence and proliferation of social networking sites represents new challenges for online retaileres about how to engage customers. This guide examines how to put social networking at the core of your eCommerce strategy to build brand engagement and drive online sales.
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The rise of microblogging - how to get your brand twittering
Twitter offers you the opportunity to connect with your customers like never before. You have the power to engage and talk with them, not at them. Make your Twitter experience more productive with our useful guide on getting stated the right-way and building a following.
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Using personas to skyrocket conversation
What are your customer looking for and how should you be talking to them? Understanding the advantages to be gained by identifying personas and analysing them will result in new ways to appeal to them. This paper explains the role of personas, what they are and how they can improve your conversion rates.
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Overcoming random relevance. Using 1:1 behavioural targeting to serve the right content
You should be setting aside 15% of your marketing spend for optimisation. How are you going to invest it? The movement towards segmented targeting and behavioural targeting online to enhance your optimisation is growing .This guide discusses how you can use the Omniture solution Test&TargetTM to maximise the best use of your optimisation spend.
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What motivates shoppers to click that ‘Buy’ button
The most powerful technology is meaningless if you don’t understand buyer intent or the way people shop. This paper examines the basics of what motivates people to click that 'buy' button.
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Strategies to drive customer loyalty and grow online sales
In the competitive online marketplace brand loyalty is becoming increasingly important and customer engagement is critical. Get your customer journey right and you will convert more visitors into buying customers. This guide explores how your on and off-site marketing strategies will affect your sales growth in 2009.
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The power of the landing page
You have 5 seconds to capture a customer's attention. How are you going to achieve it? Optimising your landing pages can dramatically improve your conversion rates, reduce bounce rates and enhance your return on investment. Get your landing pages right and you can see increase by over 70%.
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