Ryman to launch new website and multi-channel platform with e-inbusiness
Ryman to launch new website and multi-channel platform with e-inbusiness
LONDON July 2009 – Specialist UK high-street stationery brand, Ryman is working with full service, creative eCommerce and eMarketing agency, e-inbusiness, to develop and deploy its next generation website.
Ryman is looking to enhance its existing multi channel proposition, with the aim of delivering a new website to enhance the overall customer experience and grow sales in all its channels.
e-inbusiness will build this new multi-channel website on its leading eibCommerce platform, combining Microsoft Commerce Server with best of breed technologies including EPiServer advanced content management and Omniture's business optimisation suite.
The new site will include call centre and fulfilment modules to streamline customer service and improve delivery options and an enhanced product information management (PIM) module which will be used throughout the business to manage and control an extensive product range.
Advanced search and merchandising techniques will be introduced through the Omniture software suite and analytics will be delivered via Omniture Site Catalyst.
Kypros Kyprianou, Group Chief Executive for Ryman, commented, “One of our key strategic aims is to leverage our multi channel offering and allow customers to interact with us in the manner that they choose.”
Andy Harding, Account Sales and eCommerce Director added, “Our choice of platform partner was highly influenced by two factors; firstly the platform itself had to be current, flexible and scalable to support our key strategic aims and secondly, the company needed to demonstrate a great track record in both the B2C and B2B online space.”
Nigel Welch, e-inbusiness Chief Executive Officer commented, “We are delighted to have been selected to partner Ryman because they have high aspirations and our team is looking forward to delivering a first class solution to satisfy their strategic aims”.
