UK Luxury Handbag and Luggage retailer Radley scoop Drapers award for Best New Etailer
Published: February 2009
Full service, multi-channel eCommerce and eMarketing agency e-inbusiness has been working with luxury handbag and luggage retailer Radley and pleased to announce they have scooped the Drapers award for Best New Etailer.
Rewarding best practice across a number of disciplines within etail, the inaugural Drapers Etail Awards have honoured Radley, the title of Best New Etailer 2009. Driving forward sales and profitability and increasing customer satisfaction and retention, Radley demonstrated to the judges the successful evolvement of www.radley.co.uk and its creative email marketing campaigns, beating off competition from other new ecommerce retailers.
Launched in October 2007, Radley’s first direct transactional eCommerce website, designed and built by leading eCommerce experts e-inbusiness, has been well received by customers and exceeded original business plans. Not only has the site expanded Radley’s multi-channel approach, but increased sales online, produced high conversion rates, strong ROI and improved brand awareness.
Radley customers have been provided with exceptional online experience through high levels of functionality and vibrant creative impact. The site offers a wide range of innovative tools and provides an engaging and compelling shopping environment, in which to browse their exciting product range. Email marketing campaigns have played a key role in customer acquisition and retention.
Anera Begic, Radley eCommerce Manager said "We are delighted with our award for Best New Etailer. The website has been transactional for just over a year so to be recognised by Drapers for our achievements is wonderful news for Radley".
Building online brands since 1999 for a large number of high profile retail clients including: Harrods, New Look, Radley, Farrow & Ball, The Conran Shop and Dreams, e-inbusiness understands retail businesses and combines high energy creativity, best of breed technology and full service support to add measurable value to its clients.
