New Look expands eCommerce offering into Europe with e-inbusiness
Full service, multi-channel eCommerce and eMarketing agency e-inbusiness has been appointed by New Look to expand their eCommerce offering into Europe, as part of their global expansion.
Launched in December 2007, New Look’s first transactional website, designed and built by e-inbusiness, has exceeded original business plans, taking market share to 2.8% from a standing start and continues to take the leading fashion retailer from strength to strength. Building on this success in the UK, plans are now well underway to develop a multi-currency site to extend New Look’s reach throughout Europe, starting with sites for France and Belgium.
Built on the eibCommerce platform using Microsoft Commerce Server, the European sites will continue to benefit from the high performance and stability that already underpins the New Look online UK business. Multi-language sites will be created to offer tailored stores for the European countries.
Adrian Thompson, Group Business Change Director, New Look comments “e-inbusiness clearly understand our brand online and have proven to be a responsive and reliable partner. They are a major part our ecommerce success story and I look forward to working with them on future developments.”
Nigel Welch, e-inbusiness Chief Executive Officer said: “We are very pleased with the work we have achieved for New Look. This is a very exciting new development for them and we are proud to continue our relationship together and support their global expansion. Our new technologies and flexible eCommerce platform will enable New Look to maintain delivering an exceptional shopping experience to customers across Europe, whilst opening up new markets and furthering their position as a commanding force in the online retail sector.”
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For further information please contact Emma Gannon, Marketing Manager on 0845 863 0520 or email emma.gannon@e-inbusiness.co.uk
