e-inbusiness - Award-winning eCommerce & eMarketing agency
How to win at multi-channel retailing
Merchandising for cross-channel success
Leading search, navigation and merchandising software providers Mercado understand the power of successful multi-channel retailing for businesses today. However, with so many retailers still failing to integrate across all their business channels, both virtual and physical, Rich Beattie, VP Sales and Alliances at Mercado shares his thoughts on his top three tips for successful e-retailing.
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Joe says
Hello again. Can you believe that it has been two months since the first e-inbusiness newsletter? We've had a really positive start to the year and I am pleased to be able to update you on some of the new projects and exciting developments at e-inbusiness.
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Google Policy Update
Google has recently implemented an Adwords Policy turnaround that has taken the online marketing sector by surprise. This change could directly impact on your Search Engine Marketing Strategy.
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Did you know?
The country with the highest percentage of web users is Sweden at 75%.
The first mouse was introduced in 1968 by Douglas Engelbart at the Fall Joint Computer Expo in San Francisco.
How fast the Internet is growing?
It took 38 years for radio to reach 50 million users, 13 years for TV, and only 5 years for the Internet.

Source: CyberAtlas.com
Time to think: Mobile... again
It's been the year of the mobile for the past five years running but are we finally seeing a change in the UK market. Is it really time for mCommerce, the next generation alternative to eCommerce, to grow as predicted or are the forecasters wrong again?
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Rise of the Silver Surfer
The silver surfers are flooding the virtual shops and are now one of strongest consumer groups online. But are retailers evolving their online proposition to meet their needs?
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Natural search
To get the very best return on investment from your Search Engine Marketing campaigns you must target the human behaviours of search, not just the clicks. Some people click on the ads, others go straight for the actual search results. To get the best results, your listing must be at the top in both.
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Email marketing - The 10 commandments!
We're often asked at e-inbusiness, what's the secret to successful email campaigns? How can you ensure that your emails deliver the right message to the right customer at the right time - instead of inspiring them to hit the Spam button! Read on to find out more about our top ten email marketing tips.
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