Search Engine Marketing
Your customer journey starts at the search engine doors, the world’s largest marketplace. Customers arriving at your site from a search engine spend on average 20% more than non-searchers and with over 70% of online purchases being influenced by search, you need to have a co-ordinated and targeted search marketing strategy.
Natural Search (SEO)
SEO combines a number of factors including technical excellence, market research, customer focus and great content to create a seamless experience for your customers. SEO enables you to be found quickly, by the right people, and then helps to make their journey from a 'searcher' to 'customer' logical and easy.
At e-inbusiness we focus on your key metrics to provide you with a profitable SEO campaign that will:
- Improve your site traffic and unique visitors
- Increase revenue and orders
- Increase the Natural Search Revenue Participation (i.e. revenue generated by converting keywords)
- Increase the number of Natural Search ‘Searches’ leading to the website (Branded and Generic)
- Boost your ROI
Download your FREE SEO Guide
Pay Per Click (PPC)
A successful PPC campaign requires expert knowledge to ensure your online marketing budget targets the right people exactly at the moment they need your service or product.
With PPC we track every penny spent with the major Search Engines such as Google, Yahoo and MSN, and provide you with the reporting you need. We’ll work with you, providing specialist advice from a Google AdWords Professional. We’ll develop a profitable PPC campaign that will:.
- Improve your click-through-rate (CTR)
- Increase revenue and orders/leads
- Lower your cost per acquisition (CPA)
- Boost your ROI
Both SEO and PPC should be integrated to ensure that they work together to optimise your SEM investment and maximise your online visibility.
To find out how you can make the most of search contact our specialists now.
Follow our SEO Specialist Devaki Phatak on Twitter
Follow our PPC Specialist Gavin Turley on Twitter
